Clients: WWF & MUSEO DEL PRADO
Digital Painting: AMAIA F. GOROSTIZA
Agency: CHINA MADRID
Producer: THE MUSHROOM AGENCY
Clients: WWF & MUSEO DEL PRADO
Digital Painting: AMAIA F. GOROSTIZA
Agency: CHINA MADRID
Producer: THE MUSHROOM AGENCY
In December 2019, on the occasion of the United Nations Conference on Climate Change in Madrid, the WWF organization joined forces with the Prado Museum in an initiative that involved culture
In December 2019, on the occasion of the United Nations Conference on Climate Change in Madrid, the WWF organization joined forces with the Prado Museum in an initiative that involved culture
to raise social awareness of the serious problem of global warming and its impact. The China Madrid agency, through The Mushroom Company, proposed to Marta Zafra, Pedro Veloso, Julio Falagán and Conspiracy Studio the idea of reinterpreting four iconic paintings through digital illustration from a hypothetical future, to show the effects that a mere 1.5º increase in global temperature could have.
to raise social awareness of the serious problem of global warming and its impact. The China Madrid agency, through The Mushroom Company, proposed to Marta Zafra, Pedro Veloso, Julio Falagán and Conspiracy Studio the idea of reinterpreting four iconic paintings through digital illustration from a hypothetical future, to show the effects that a mere 1.5º increase in global temperature could have.
to raise social awareness of the serious problem of global warming and its impact. The China Madrid agency, through The Mushroom Company, proposed to Marta Zafra, Pedro Veloso, Julio Falagán and Conspiracy Studio the idea of reinterpreting four iconic paintings through digital illustration from a hypothetical future, to show the effects that a mere 1.5º increase in global temperature could have.
In my case when facing the project, I remembered the stunning images that came from Murcia that same year, and I tried to answer the question: What would have happened if Sorolla, instead of portraying the Valencian beaches of his time, had seen the Mar Menor in October 2019?
DOCUMENTATION
DOCUMENTATION
MEDIA
MEDIA
